The glowing Apple logo has become one of the trademarks of the MacBook Air and MacBook Pros since 2006. However, by 2016 the glowing logo was replaced with a simple glowing logo on the lid, with no official explanation from Apple. Amidst reports that the glowing Apple logo may return to future MacBooks, here are some reasons why it may have disappeared in the first place:
Why Apple logo on MacBook won’t shine now
Potential structural rigidity issues
One of the main reasons Apple ditched the glowing logo on MacBooks was to improve the lid’s internal structural rigidity. Since the logo is just cut out in the middle, it compromises the overall durability, resulting in potential bending of the lid and damage to the display on the other side. To overcome such fatal situations, the Cupertino giant went a more traditional route by removing the Apple cutout altogether and instead using a strong metallic layer to enclose the entire display chassis. Since then, MacBooks have come with a plain and simple logo.
Apple logo cutout appears on the display
While the glowing Apple logo on earlier MacBooks looked cool and made it stand out, it also came with a very common flaw that users faced on a daily basis. Because the glowing logo is a hollow piece carved out of a thin metal lid, it allowed external light to enter through the display when using the MacBook against a strong light source like the sun or, more specifically, a window. This often resulted in a subtle imprint of the Apple logo in the center of the display, which was blurry to see and at the same time hampered the color accuracy of the display.
To make MacBooks thinner
MacBooks always excel when it comes to sleekness, especially the ‘Air’ models. But with the launch of the 2015 lineup of MacBooks and beyond, Apple wanted to step up its game and further narrow the breadth of its notebooks. With this decision, they had to completely remove the logo cutout in favor of stronger materials and fill in the center of the lid, which acts as a weak spot when external pressure is applied. The company did not compromise on durability and at the same time achieved a small width. Hence, they had to remove the glowing logo from MacBooks.
No functionality provided
Another reason Apple removed the glowing logo was because it didn’t provide any real functionality. The logo was added to build brand equity as the company made a comeback. Seeing the glowing Apple logo could tell from a distance that it was a MacBook, which significantly increased the notebook’s popularity. Once Apple becomes an established brand, the company may release that it no longer needs a glowing logo.
So these are some of the reasons why the glowing Apple logo has been removed from MacBooks. That said, it could make a comeback in future models. Here’s what we know so far:
Apple files a patent for a glowing logo on the lid of a MacBook
According to the patent invented by Patently AppleThe Cupertino-based company is working “Backlight is a partially reflecting mirror [that] may be used to create a logo or other design on an electronic device.” If it is anything, tech cUsed for the glowing Apple logo on the lid of the MacBook Air and Pro. However, the technology is believed to be completely different from previous years.
“Glass can give a logo or other structure a shiny appearance, but block internal components from view. At the same time, the partial transparency of the mirror allows the backlight light from inside the device to pass through the mirror. Patently Apple explains.
When was the Apple glowing logo first introduced?
The iconic glowing Apple logo was first introduced with the third-generation PowerBook G3, which launched back in 1999 and made the cut on every notebook released over the next 16 years.