“US iPhone users spent an average of 150,000 on winning apps last year.”

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According to market research firm Sensor Tower, iPhone users in the US spent an average of $ 138 (about 156,000 won) on apps last year. Appears. This is an increase of 38% compared to the previous year.

“US iPhone users spent an average of 150,000 on winning apps last year.”
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Sensor Tower said the average app cost per iPhone user recorded the highest annual growth rate (38%) (42%) since 2016, which is attributed to the Corona 19 incident.

The most expensive category is games. Mobile game app cost per device in 2019. 53.80 (approximately 60,000 won) in 2020. Increased 43% to 76.80 (approximately 86,000 won). In particular, iPhone users in the United States have spent more money on puzzle games such as the Candy Crush Saga and Gardenscapes.

“The spread of coronavirus has increased costs for mobile game applications as we spend more time at home and explore new ways to socialize with friends,” said Stephanie Chan, an expert on mobile insights at Sensor Tower.

Sensor tower

The next category to spend the most on is entertainment. The average cost per device in this category is 20 10.20 (approximately $ 11,000), an increase of 26% ($ 8.10) from 2019. Photo & Video, Social Networking, and Lifestyle categories followed.

“The average app cost per device in the US has increased by more than 20% per year, and this trend is unlikely to change immediately,” Chan said. The growth rate may fall year on year, ”he said.


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Source by [ciokorea]

Re Writted By [Baji Infotech]