Superfactories: OPPO gives compelling evidence behind brand success in India


India is on the brink of a digital revolution, and as each day passes, the country is looking for more and more receivers for new-age devices, the main ones being smartphones. From farmers who monitor the environment to get better instructions and from businesses that need phones to communicate in teams and students who rely on them through their online classes, the smartphone is a must in today’s day and age. Now, although most of us know the concept of buying a phone, be it through an online portal or through retailers, there are so many things behind the scenes to get a product on the shelves, especially when you have millions of buyers at once to get the device.

Register OPPO as one of the largest smart device manufacturers in the world and one of the most sought after brands in the country. The company’s portfolio ranges from high-performance offerings for millennials, including camera-centric devices, flagships and 5G and IoT devices, which the company removes over 50 million smartphones each year. So, how will OPPO fulfill its commitment to the Indian audience and meet the growing demand for smartphones, day in and day out? Well, this is definitely not a small feat and the company is working around the clock at its State of the Art Greater Noida facility to achieve the same. In fact, in the time it took you to read through this line, the company has already made a fully functional smartphone! It’s true, OPPO makes a phone call every three seconds in its mega factory and in a fascinating documentary by Nat Geo – aptly called Superfactories – We have closely examined the same internal performance. The episode, which premiered on February 27, is now available on Disney + Hotstar.

The OPPO factory in Greater Noida is over 110 acres. The establishment is more than twice the size of Eden Gardens, one of the largest cricket stadiums in India, and is part of OPPO’s Rs 2,200 crore investment in the country. The facility has many professionals – less than 10,000, to be exact – and is at the forefront of the ‘Make in India’ initiative. According to the contents, this establishment is considered to be at the top of factories not only in India but all over the world.

The facility is divided into four sections, including assembly, SMT, storage, and supply warehouse, each phone first passing through the SMT or Surface Mount technology section. Here, the PCB or printed circuit board is assembled and, to complete the tasks efficiently, OPPO uses the beast of a mounting machine containing 37,000 micro components per hour. These micro components are fed into a machine and then printed on a PCB. To make matters more interesting, OPPO uses a special plate containing four PCBs intended for four personal phones.

Clearly, OPPO is not resting on its laurels and is driven to provide a hassle-free experience for the end user. That is, the company ensures that SMT operators work by hand with the most advanced machines to extract the best PCBs for the cutting stage. The production facility works over a very rough time period and tries to invest on a second-second basis. To do so, a team of product managers, industrial and process engineers and quality check managers was put in place. Together, the team crosses a day plan with a fine tooth comb to accomplish daily goals on time.

After cutting the PCBs and fitting the necessary parts into the frame, they go to the assembly floor. Simply put, it is the core of OPPO’s operations and is the busiest and largest segment of the entire facility. How big, are you wondering? An assembly room consists of 52 rows, each with 37 assembly stations and 20 test stations. During peak seasons, the assembly department employs 7,000 professionals, which is mind boggling to say the least. Together, the workforce assembles a phone and tests it manually or with the help of sophisticated machines, which have special contractions to test the phone’s OTG connector, up to the focusing speed of its imaging sensor.

Of course, this is not a superfactory episode without a ‘super list’, and that’s where OPPO’s storage warehouse comes into play – at any given time, it has a repository for 1.2 million smartphones. Let that number settle. OPPO stated that workers could transport the inventory to the assembly line within minutes, which speaks volumes about the company’s efficiency and commitment to delivering a quality product. And, the proof is in the pudding, you remember. In fact, according to a report released in February 2021 by leading analyst company Canalis, the company has an annual growth rate of over 23 percent, making it one of the top four players in the smartphone industry. It can be recognized by the company’s focus on providing customers with quality products and experiences.

All this is the tip of the iceberg and Superfactories: OPPO Takes an in-depth look at the brand’s ongoing efforts to consolidate its position in the country. Through the ‘Make in India’ program, the company manufactures six million devices every month and deploys state-of-the-art power generation facilities to Indians, as well as opening more than 500 service centers across the country, including the R&D Center in Hyderabad. . Focusing on the brand philosophy of “Technology for Mankind, Kindness for the World”, OPPO is leaving no stone unturned to thrive in the Indian smartphone market, and Natzio’s Reverting Documentary Series will undoubtedly attract more tech fans to the brand’s doors.


Source by [91 Mobiles]

Re Writted By [Baji Infotech]