in a Investor letter (via to the edge) released on October 18, Netflix says gaming is a “multi-year journey,” suggesting the company is in it for the long haul. The streamer sees gaming as another reason for subscribers to stick around, and it’s “seeing some encouraging signs of gameplay driving higher retention.” Having said that, Recent reports 99 percent of Netflix subscribers indicate they haven’t even tried the games. Netflix Games gets an average of 1.7 million users every day, a small fraction of its 221 million subscribers. Since the launch of Netflix Games in November 2021, the games have been downloaded more than 23.3 million times.
Netflix has acquired multiple indie game studios to develop new mobile games. The streaming giant aims to publish 50 games by the end of this year. The company is also adding an in-house games studio in Helsinki, Finland to further enhance its game development efforts. Netflix also added 2.4 million new subscribers in Q3 2022, far better than it did earlier this year. The streamer reported losing subscribers for the first time in 10 years.