MediaTek surpassed Qualcomm as the largest smartphone chipset seller in the third quarter of 2020 with a market share of 31%. Taiwanese chipmaker performance is strong in the 100 – $ 250 (approximately Rs. 7,000 – Rs. 18,000) price bracket. It has seen significant growth in markets including India and China, which has helped Qualcomm take over, which is still the leader in the 5G chipset market. Among other things, MediaTek believes that Huawei has achieved slower growth due to US sanctions to expand its market.
More than 100 million smartphones were sold worldwide in the third quarter MediaTech Chipsets, Counterpoint Reports. It helped Taiwan-headquartered Hsinchu expand its market share from 26 percent to 31 percent in the second quarter.
The rise of Mediatech has put a dent Qualcomm The share fell to 29 percent in the third quarter from 31 percent reported in the second quarter. However, the chipmaker that produces Snapdragon SoCs for mobile devices has emerged as the largest 5G The research firm said 39 percent of chipset sellers shared in the same quarter.
Qualcomm’s expansion in the 5G segment comes from the launch of new phones that support the next generation of networks. According to Counterpoint, demand for 5G phones doubled in the third quarter, contributing to 5G connectivity with 17 percent of all smartphones sold this quarter. This trend is likely to continue as one-third of all smartphones shipped in the fourth quarter have 5G support.
Earlier this year, Qualcomm introduced 5G-enabled chipsets Snapdragon 690, Snapdragon 750G, And Snapdragon 865 Plus These have so far been limited to a few smartphone models. MediaTek, on the other hand, has expanded its chipset lineup in price segments and Introduced Its dimension range is 5G chipsets to deal with a San Diego based competitor. However, Counterpoint noted that Qualcomm is likely to regain the top spot by acquiring MediaTek in the fourth quarter.
Dale Guy, director of counterpoint research, said the stake in MediaTek chipsets was online Xiaomi Phones have tripled since the same period last year. The company has also compiled a list of affordable chipsets, which has become the first option for many handset makers to quickly fill the remaining gap due to Huawei’s absence, the analyst said.
“MediaTek’s strong market share gain in Q3 2020 was due to three factors – strong performance in the mid – end smartphone price segment ($ 100 – $ 250) and the emerging markets of Latam and MEA, the US ban Huawei Will eventually win in the leading OEMs Samsung, Xiaomi, and Respect, ”Said the guy.
Sanctions on Huawei The result was supply disruptions Qualcomm’s Hisilicon chipsets helped it gain some market share in the third quarter.
“Both Qualcomm and MediaTek have redesigned their portfolios and customer focus has played a key role here,” said Ankit Malhotra, counterpoint research analyst.
The world’s cheapest 5G device, Realme V3, Powered by MediaTek.
Unlike MediaTek and Qualcomm, Samsung, Apple, And Huawei maintained a 12 percent market share in the third quarter. While Huawei saw no growth this quarter, Samsung’s share fell from 16 percent and Apple’s share rose from the 11 percent reported in the second quarter.
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