Messi himself runs a foundation he founded in 2007: the Leo Messi Foundation, which aims to give children the same opportunities to realize their dreams. Thus, Baiju co-founder Divya Gokulnath wrote in her LinkedIn post “We couldn’t find a better champion for education than Leo Messi. Not only is he one of the best athletes in the world, but he wants to make the same learning opportunities available to kids around the world. She also stated that “It’s no surprise that the greatest player of all time is also the greatest learner of all time. I’m sure this partnership will inspire millions of people around the world to dream bigger and learn better. As football fans know, anything is possible when Messi is on your side.
After the company, there were reports that Messi joined BYJU’s It withdrew its plan to shut down operations in Thiruvananthapuram and laid off nearly 2,500 employees. Users seem to disagree with the association as they bombard social media with scornful and unsolicited reviews. Users have heavily derided the partnership as a failed attempt to read the minds of the target audience, and have recently been critical of the company over mass layoffs.
Here’s how netizens are reacting to the Messi-Baijoo partnership:
- Bad optics and worst times to come up with BYJU’s campaign !!
- BYJU hires Lionel Messi as Global Brand Ambassador but lays off ~2500 employees…
- Just wondering who your target market is to make this post attractive!! I may be a big Messi fan but your brand endorsement face alone will not compel me to take a course from you.
- Will Messi Speak Spanish Hindi Video Shoot Next?padhega India tabhi to badhega India‘
- Endorsing a sport-person or celebrity is a really poor marketing strategy for a learning app. The best brains behind this learning app innovation & program design. Please think and decide, is it possible for these people to attract parents? Even children who do well in academics are not impressed with this marketing strategy.