Launches Lava Fitness Band and Zoop Phone Upgrade Program


Lava Beef Fitness Band launched in India. The company hosted a virtual event on Thursday where it also unveiled new smartphones in its Z series, customizable phone and smartphone upgrade program. The Beefit Band from Lava is the company’s first smart band and it allows you to track your daily activity and monitor body temperature, heart rate and more. The Lava Beefit has a color display with a single touch sensitive button. The smartphone upgrade plan, called Zup, allows users to upgrade the RAM and storage of their phones within the first year of purchase.

Lava Beefit Fitness Band Price and Availability in India

The Lava Beefit Fitness band Price Rs. 2,699 and will be available for purchase from Amazon, Lava website, And offline stores from January 26th. It comes in a single black color option.

Lava Beef Fitness Band Features

The Lava Beefit comes with a small color display with a touch sensitive button at the bottom. It has many features to track and maintain good health throughout the day including activity tracking and temperature, heart rate and SpO2 monitoring. It also has an auto-sleep mode. Being a smart band, Lava BeFit can relay your phone notifications, including SMS, emails and social media alerts. Lava Beefit also includes GPS tracking, static reminders, vibration alerts, run plans and water resistance. The company has not yet shared information on battery life.

Lava Zup Upgrade Program

In addition to the Lava Beefit fitness band, the company also unveiled its Z series smartphones Lava Z1, Lava Z2, Lava Z4, And Lava Z6. As mentioned, Lava has also introduced the Zoop program, which allows you to upgrade the phone’s RAM and storage within the first year of purchase. Customers pay Rs. 1,949 to upgrade their phones from 2GB + 32GB configuration to 4GB + 64GB configuration. This update plan is valid for Lava Z2, Lava Z4, Lava Z6 and myZ Customizable phone models. The Zup event will also be available from January 26th.

To upgrade their phone, customers can pre-book their appointment at the service center and get an on-the-spot upgrade. Updates are limited to RAM and storage only. Lava says there will be no data loss during the upgrade process and the company will take care of your data. The warranty of the phone is linked to the phone itself and not the upgraded parts. Users can also upgrade to the level they want, but cannot downgrade.


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