- Hero MotorCorp opened its first Vida experience center in Bangalore and started test rides for its Vida V1 e-scooters.
- The new touchpoint aims to provide a solid customer experience and build brand awareness
- Two such experience centers are coming up soon in Jaipur and Delhi
Hero MotoCorp has now opened its Scooter Experience Center in Bangalore and also started test rides for its Vida V1 Plus and Vida V1 Pro premium electric scooters. The company will soon set up Hero MotoCorp Scooter Experience Centers in Delhi and Jaipur. These brick and mortar establishments help end users familiarize themselves with the brand and its offerings. The new Scooter Experience Centers will also help in the delivery process when Hero MotoCorp starts delivering electric scooters in the second week of December 2022.
Hero Vida Scooter Experience Centre
Hero MotoCorp has entered the Indian EV two-wheeler segment with the launch of two new premium electric scooters. Vida V1 Plus and Vida V1 Pro last month. E-scooters in India starting at Rs. 1.45 lakhs (ex-showroom) for Vida V1 Plus and Rs. 1.59 lakh (ex-showroom) Vida V1 Pro. The company has since been taking bookings for a token amount of Rs 4,999.
The new touchpoint is spread across an area of 8,500 square feet and features Vida V1 premium electric scooters, charging systems, interactive setups etc. all aimed at introducing and familiarizing the new brand with its prospective customers. The experience center also gets an in-house coffee bar and library. These touchpoints also double A hub for VIDA communities, cohort activities include hosting events, brand meets and future company plans.
“We are excited to open the first VIDA Experience Center, expanding our vision to shape and elevate the EV category. This Experience Center is a manifestation of our vision to foster experiences that create curiosity and meaningfulness and connect people,” said Dr. Swadesh Srivastava, Head, Emerging Mobility Business Unit (EMBU), Hero MotoCorp.
Hero MotoCorp offers lucrative long-term benefits like EMIs at effective interest rates, buy-back offers at values up to 70 percent, on-site repairs and more. Hero Motorcorp also offers test rides for up to three days. The company is on track to set up two more such centers in Jaipur and Delhi.