Remember Lenovo bought Motorola from Google – a decade ago! — The Chinese PC maker made it clear at the time that it was phasing out Motorola’s branding in favor of its own brand? How things turned out: Far from rejecting its new American brand, Lenovo ended up doing almost the complete opposite, leveraging Moto’s rising fortunes across almost its entire mobile portfolio.
A notable exception is the legion lineup of well-specced gaming handsets that use the same sub-brand as Lenovo’s PC gaming rigs. In this case, a ThinkPhone doesn’t sound so silly, right? Well there could be one in the works and what’s more, it could share the same platform as one of Motorola’s marquee 2023 handsets codenamed Bronco.
Both the Bronco and its supposed Lenovo doppelganger run under the model number XT-2309, and if you look closely at the image above, you’ll see telltale remnants of the intrusive watermarking that both Lenovo and Motorola used to pre-launch their creative assets. . However, we’ve certainly seen significant design changes in the past by the time these companies’ devices hit the market (see: Legion Y70 “the circle”for example), so it’s not clear how closely the Bronco – almost certainly a member of the Edge line – resembles this relatively early depiction.
However, the Bronco’s specs are likely to be locked at this point. Thanks to the previous roadmap, we know the Bronco should have the best feature set of the year, along with the Canyon (Edge 40 Pro?) and Juno (Razor 23?). as Roadmap identified:
“Most notably the Bronco and Canyon, similarly specced, flagship-class handsets that will end up anchoring next year’s Edge lineup (Edge 40?), to that end, Canyon is said to offer a 165Hz display and feature Qualcomm’s next major top-off. -range silicon, the SM8550 Snapdragon 8 Gen 2, while the Bronco will be powered by the same chip or the current Snapdragon flagship SM8475 8+ Gen 1. Both the FHD+ phones offer 8GB or 12GB of RAM and a 50-megapixel main. Rear cameras. While the Canyon has a 60MP selfie cam with another 50MP sensor for wide-angle and macro shots (and throws in a 12MP telephoto module for good measure), the Bronco offers a more modest 13MP wide/macro and 16MP selfie options with 2MP. Depth sensor.
While Lenovo’s — formerly IBM’s — Think lineup has earned itself a solid reputation, especially as a business machine, it’s not clear that enterprise customers will be swayed by a rebadged Motorola consumer device. That is, if such a product even exists.